A little Vanilla touch of Protein, with Coconut MCT and Omega 3 Fish Oil.
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Formulated by Dr. Derek Alessi, Ph.D. — 30+ years in performance nutrition
100% Pure New Zealand Grass-Fed Whey Protein
One of the cleanest proteins available today. Tested. Verified. Trusted.
Designed for breakfast, post-workout recovery, or a clean, high-quality snack—this protein is for people who care about what’s in their protein and what’s not.
Independently Tested for Purity
We don’t rely on assumptions. We rely on data.
Our New Zealand grass-fed whey protein is independently third-party tested using ICP-MS, the most sensitive method available for heavy-metal detection.
Results:
Lead, arsenic, and cadmium: Not detected
Mercury: Trace
At a time when many popular protein brands failed similar testing—or chose not to publish results—ours tested exceptionally clean.
Why Strength Genesis:
No harsh processing. No shortcuts.
What You’ll Never Find:
Modestly sweetened with all-natural stevia.
Keto-Friendly • Paleo-Friendly
Clean Protein. Clean Packaging.
Packaged in recyclable aluminum containers with an eco-friendly wheat-straw scoop. Scoops are provided separately to reduce waste.
How to Use
Mix 1–2 scoops with cold water and ice. Blend for 20 seconds. Light. Clean. Smooth.
Ingredients
Chocolate: Whey Protein Concentrate, Alkalized Cocoa Powder, Natural Flavors, Xanthan Gum, Stevia Leaf Extract, Sunflower Lecithin
Vanilla Birthday Cake: Whey Protein Concentrate, Natural Flavors, Xanthan Gum, Stevia Leaf Extract, Sunflower Lecithin
Flavors: Pure Chocolate | Vanilla Birthday Cake | Chocolate Banana
Pure. Clean. Effective.
Why the source of your whey protein matters more than the protein count →
Overall rating: 4.7 / 5 from 55 reviews.
A little Vanilla touch of Protein, with Coconut MCT and Omega 3 Fish Oil.
Bob M. 4/5 Verified
Mr. Protein with two partners for health!
Bob M. 4/5 Verified
Chocolate-ty delicious!
Bob M. 4/5 Verified
The Tasty Duo!!
Bob M. 5/5 Verified
Deliciously Nutritious!
Bob M. 5/5 Verified
Products appear to be Top Quality. Pur-Zealand Protein Powder is delicious! Chocolate & Vanilla.
Bob M. 5/5 Verified
Pur-Zealand Whey Protein is very delicious! This shake made with crushed ice, a little bit of coffee, and a dash of cinnamon is a wonderfully refreshing drink on a hot Texas day.
Mary Ann B. 5/5 Verified
Been using the product for a couple years. Thank you!
Bob M. 5/5 Verified
You promised a free scoop with the whey protein the can says it's inside. I bought 2 cans no scoops available how in the world I'm supposed to know how to scoop 35grams. No size known how to mix powered whey protein in oz or table spoons to get the correct amount each time. I put a scoop in my cart but it would cost me 5. So I took it out. What a cheap way to do business.
Pat D. 1/5
Life is always beautiful when you have good health. For almost 4 years I have been with Cancer and I was lonely and sad. Luckily I was addressed to a kind and great doctor. who help me to restore my health back to me. cure my Cancer completely. Today I am free of Cancer and very healthy, thank you very much, Dr Enosetale For returning my health, I will always be grateful, If you are reading this testimony and having some kind of illness. (1) hepatitis (2) cancer. (3) HIV. (4) herpes. (5) fibroids. (6) diabetes.etc Contact him on email: dr.enosetale667 @gmail.com WhatsApp: ‪+2347031966178doc
Lisa 5/5
I didn’t know I would have a problem with whey. Sadly I used it twice and it effected me big time
Linda R. 1/5 Verified
Love the taste.
Mark D. 5/5 Verified
Chocolate and banana protein powder is a unique delicious flavor!
Bob M. 5/5 Verified
Great flavor. Makes awesome smoothies! Really fills me up.
Lydia L. 5/5 Verified
great product
Kathy R. 5/5 Verified
The Strength Genesis chocolate whey protein is delicious. I add it to an iced coffee smoothie with almond milk and really enjoy it after a workout.
Lydia L. 5/5 Verified
Fantastic product! A Christmas gift for my son and he really enjoyed it! Absolutely would recommend!
Amber P. 5/5 Verified
This Protein Drink is great. I put it in my husband's and my coffee in the morning. It tastes great. I tried to send a picture of when I was warming his coffee up and it over flowed but I did not know how to go back and get that picture. I am 71 and don't know how to work everything. Sorry. We loved it and will purchase it again. Thank you Nancy Cunningham
Nancy C. 5/5 Verified
Tastes Great!
Bob M. 4/5 Verified
Tastes Great!
Bob M. 4/5 Verified
I like the protein however the cans are only about half full or maybe when I receive them which is a little disappointing to see.
Ken H. 4/5 Verified
My husband and I are not crazy about the vanilla birthday cake flavor- we much prefer the clean vanilla flavor.
Greta B. 2/5 Verified
This one of the better tasting protein products I have used. It tastes good without being too sweet.
Sabrina W. 5/5 Verified
Great product, great value!
Shawn 5/5 Verified
Great product, great value!
Shawn 5/5 Verified
I ordered chocolate but actually received vanilla. I went ahead and tried and I love it. This protein powder is working much better for me than the last brand that I tired. So far so great! I just received my second order. Thank you!
Linda S. 5/5 Verified
Pure vanilla joy… NO WEIRD AFTERTASTE!! That’s on top of really smooth blending and a ‘comfortable fullness’ finish. Will re-order…
Paul R. 5/5 Verified
Added organic banana and blueberries to my shake . Strangely comforting full feeling lasting about 3.5 hours. Delicious to boot!
Paul R. 5/5 Verified
This is a great clean protein powder. I love that it not sweet like some I have had. I have it every day.
Barbara P. 5/5 Verified
Great way to add good protein to diet when you get older and don’t want to cook any more. My doctor also says is good for my heart.
Carol E S. 5/5 Verified
This is a great help to me. I am physically having problems with protein so this is an easy way to help. And it tastes great. When you get older and have had multiple medical problems it’s wonderful find this.
Carol E S. 5/5 Verified
Great protein powder. Pure and taste great. Best yet.
Lisa M. 5/5 Verified
Since using both vanilla and chocolate o have noticed I definitely feel better and have more energy. My doctors are very pleased. And I feel much better.
Carol E S. 5/5 Verified
I’ve been using your vanilla and chocolate for a while now. They have great taste and truly help with my protein levels -and I’m well over 80.
Carol E S. 5/5 Verified
Excellent flavor. Tastes delicious as a shake or in your plain yogurt. I highly recommend either the chocolate or vanilla.
Lynn S. 5/5 Verified
Great addition to my daily regimen. Protein helps immensely with some physical anomalies.
Carol E S. 5/5 Verified
The addition of this to my dietary items is a great help. I was told I was low in protein but feeling better now. Thank you for this product.
Carol E S. 5/5 Verified
The taste is unbelievable! My first experience with chocolate protein. Can’t wait to try the pudding recipe. The vanilla and chocolate are both a great addition to my daily routine.
Carol E S. 5/5 Verified
This is my first experience with protein powder. It’s great! It has clean taste and is very filling. I was encouraged to add to my diet by me physician who checked it’s ingredients and was told it was okay for me to use. So many of powders available in stores have too many fillers and substances not appropriate for my medical history. Thank you 😃
Carol E S. 5/5 Verified
The chocolate flavor is amazing! Rich taste and easy to mix. Well done!
Joe D. 5/5 Verified