From the CEO

As a fitness professional for the past 29-years, I have seen many trends come and go, as well as an improvement of technologies. None of these are more apparent than improvements in sports supplementation. At one time, any protein powder was considered advantageous. We have since learned that all proteins as well as their ingredients are NOT created equally.

The reason we use New Zealand Grass Fed Protein is because it is held to the highest standards, increasing bio-availability and absorption to fuel and repair tired muscles. The grass-fed cows in New Zealand spend 100% of their feeding time roaming the pasture, consuming only the food that nature has provided.

But it doesn’t end with protein alone, our objective is to provide the BEST natural and wholesome dietary products to help individuals improve their health, fitness, and well-being. From our 100% Australian Macadamia Nut Oil to our Icelandic Cold-processed Omega-3 Fish Oil, we use the highest quality ingredients to deliver essential dietary supplementation with a low glycemic response. We leave out any chlorine attached artificial sweeteners.

Derek Alessi Ph.D