ABOUT THE FOUNDER - Derek Alessi Ph.D
As a fitness professional for the past 26-years, I have seen many trends come and go, as well as an improvement in technologies. None of these are more apparent than improvements in sports supplementation. At one time, any protein powder was considered advantageous. We have since learned that all proteins, as well as their ingredients, are NOT equal.
The reason we use New Zealand Grass Fed Protein is because it is held to the highest standards, increasing bio-availability and absorption to fuel and repair tired muscles. But it doesn’t end with protein alone, our objective is to provide the BEST natural and wholesome dietary products to help individuals improve their health, fitness, and well-being. We use the highest quality ingredients to deliver essential dietary supplementation with a low glycemic response. We leave out any chlorine attached artificial sweeteners.
Our products are thoughtfully designed for the fitness professional, health enthusiast, or weekend warrior. If it matters to you what you put into or on your body, it matters to us. I have carefully tested and use every product in our line for my private clients, myself, and even further, my family.